This Propel advertisement was one of the only advertisements I found online that I completely understood what the argument was and how it was crafted. The ad appeals to the individuals that enjoy and thrive on counting the number of calories they intake, which is mostly targeted to average young American females. The ad can be directly related to pathos by making a women feel they can stop working out so much and stop the fear of gaining weight. The product, Propel, appears to be more healthy than Vitamin Water because of the calorie number. It suggests that you have to trust Propel in knowing they have the better product.
Something else that caught my attention in this advertisement was the spacing. Propel decided to place the product at the end of the page because it is known that the reader reads from top to bottom. When looking at the young women in distress and how much more she has to work out, it makes you question the rest of the ad. You immediately follow the page down. If the product was at the top of the page, the reader would immediately just see that and flip the page, not understanding the difference of Propel to other drinks such as Vitamin Water.
